Marketing Rules to Practice

If you are working in the foodservice industry, then you are exposed in the cutthroat and fierce competition of every restaurateur. With the fast-changing landscape and enormous pressure, it is tough to keep your restaurant afloat. Not to mention, be the first to be recalled by customers.

A major factor to be taken into mind is striking balance between retaining existing clients and attracting new customers.

It does not matter if you have a newly set-up business or has been around for years already. There are 3 major aspects of reaching success. And these three revolve around:

  1. Appealing to people to get inside your premises
  2. Provide awesome service so they’ll comeback and;
  3. Make the most of time they’re spending in your restaurant

Hitting these three is the trifecta in foodservice industry. The good news, anyone could do this but not anyone can do it right. Yet, it is possible. So to increase sales of your restaurant, the following can help big time in reaching that goal.

Improve Mobile Image

Application modernization is extremely important in today’s era. It is all out in the open that people nowadays are accessing the web using their smartphones or tablets. Regardless of how much time you invest in your webpage, if it is not responsive, then it will deflect would-be customers of your business.

See to it that you make technology work in your favor by means of investing in applications that are easy to access or a page that is functional and looks great on various devices.

Continuously Attract New Clients

First impression lasts as what most would say. Regular customers are more forgiving to subpar experience compared to a new customer. Still, doing a bit of fine-tuning to your restaurant is always giving your guests a remarkable experience whether new or returning ones is something not to be forgotten. Take baby steps if necessary to build rapport and to establish a deeper connection with them.

Use Time-Tested Retention Tactics

Just so you know, those “loyalty cards” given out by your favorite cafes, malls and other stores work great in retaining customers. It works differently but they all serve the same purpose, to give “perks” by continuously patronizing the store. Do this to your restaurant and see how much your customer retention would spike up!